Seven Steps to a Great Personal Brand

This seventh and final section of Dave's personal branding excerpts deals with having multi-dimensional appeal...

Categories to think of when expanding the multi dimensional appeal of our personal brand:

 

     -How well read are we (i.e. the number and different types of books we read)?

     -How informed are we on current events?

     -Political involvement (e.g. Which party?  How articulate are we on our party’s positions?)

     -Our spirituality/religious affiliation

     -The hobbies we enjoy (e.g. wine, tennis, golf)

     -Interest in sports (conversant on most subjects)

     -Our participation in charities (e.g. time/money)

     -Our physical fitness

     -Our professional accomplishments (i.e. professional track record)

     -Our educational achievements (e.g. degrees)

     -Awards we’ve earned (e.g. personally/professionally)

     -The diversity of our networks

     -Being well traveled

     -Developing our articulation (i.e. expression of ideas and breadth of vocabulary)

     -Maintaining a positive, proactive attitude

     -Developing an engaging personality

 

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