Section five of Dave's list focuses on gestures:
Gestures which have a profound impact on a personal brand:
-Write thank you notes all the time
-Call one person a day and tell that person how important he/she is to you
-Send a small gift to celebrate the birth of a client’s, friend’s or family member’s child
-Make sure your shoes are shined all the time
-Express your condolences in person for someone else’s loss
-Never miss acknowledging the birthday of someone important to you
-Send relevant articles to others that touch them personally
-Congratulate your adversary on major victories
-Always make sure your car is immaculate
-Be the first to contribute to another’s charity
-Say, “I’m sorry”
-Help set up and clean up, especially at functions that might not offer you great rewards
-Say “Good morning” and “Goodnight” to everyone
-Take your team to lunch. Invite them to your home for dinner
-Say “Thank you for your hard work today,” to your staff every day
-Smile a lot
-Be open, honest and direct with others
-Give without expecting anything in return
-Volunteer to go last instead of making sure you are always first in line
-Have a firm handshake
-Make the best of tough situations
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