The "All Things To All People" Strategy Doesn't Work

Here's an excerpt from an article written by Robert Kiyosaki on personal branding...

"Often entrepreneurs want to be pleasing, polite, inoffensive , nice-all things to all people.  This isn't being a brand; this is being a commodity-and a boring one at that...Brands become exclusive by excluding."

If you want to read the full article Rich Returns Admit One.

BTW: One of my best pals sent me this article.  Thanks Ray!