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Here's an excerpt from an article written by Robert Kiyosaki on personal branding...
"Often entrepreneurs want to be pleasing, polite, inoffensive , nice-all things to all people. This isn't being a brand; this is being a commodity-and a boring one at that...Brands become exclusive by excluding."
If you want to read the full article Rich Returns Admit One.
BTW: One of my best pals sent me this article. Thanks Ray!
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