My client Ray Bayat of NetCo Investments really knows how to make the people who help him feel special.
Ray's in the business of buying and repositioning shopping centers. The lifeblood of his business are the brokers who show him potential deals. When a deal hits, everyone makes out including the broker who receives a handsome commission.
Ray still finds a way to go the extra mile to let the brokers know how much he appreciates them. After the deal is done he always sends a Tiffany & Co cardholder to the broker. It's his signature gesture.
The feedback he receives is tremendous. One broker from Texas told Ray that "When that blue box arrived everyone crowded around to see what it was."
See, it's not that hard. All it takes is some thought and a dose of caring about others.
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