If you think you can at some point rest on your laurels when it comes to personal brand management, you might want to think again. Don't know if you saw the story on the front page of today's Wall Street Journal about former Federal reserve Chairman, Alan Greenspan.
The title of the article is "His Legacy Tarnished: Greenspan Goes On The Defensive."
As recent as three years ago the then 79 year old Greenspan was hailed as "the greatest Central Banker who ever lived." Now that we are in the midst of some tough economic times, poor old Alan is being scape-goated.
What I like about Greenspan is he is fighting back. He admits that his reputation matters and he refuses to take this criticism lying down.
Whether you like him or not you have to admire his feistiness and tenacity when it comes to personal brand management.
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