Did you take advantage of Valentine's Day as an opportunity to surprise your clients?
We bought a few dozen boxes of See's Candies ($6.00/box) and we shipped them to all of our clients' female assistants. We even included those little Valentine's Cards we gave away in grade school. Let me tell you we were a big hit!
Client touches don't always have to be to the client him/herself. Could be to the office as a whole or a very important gatekeeper. The key is to keep surprising and delighting them!
What was the rationale for only sending gifts to the female assistants? Don't guys like chocolate too?
Posted by: | February 19, 2008 at 11:19 PM