The Man With No Brand Finds His Brands In Defeat

For many in America Governor Mitt Romney's personal brand remained elusive.  The Las Vegas Review Journal even ran a poll asking people" What top three words come to mind when you think of the leading presidential candidates?"

While Hillary Clinton registered as a Feminist, John McCain a Military Hero and Barack Obama Hope believe it or not the phrase that came to mind with Mitt Romney was "I don't know."  No doubt Romney has struggled mightily with this issue throughout his campaign but I think he finally found his footing.  Ironically, it happened when he bowed out of the race yesterday.

In Romney's own words "I joined this race because I love my country and it is because I love my country that I now withdraw from the race" (Not an exact quote but close enough).

My wife summed up Romney's personal brand best, A True Gentleman.

Now if only Mike Huckabee would get a clue.  Talk about a guy loving the sound of his own voice.