I'm not a big fan of reality TV shows. But one recently caught my eye. America's Got Talent. It is very much akin to American Idol with one big difference. The act include more than just singers. There are dancers, magicians, acrobats, impersonators, etc. The winner wins $1million dollars.
This Tuesday they will announce the winner. There are four finalists. Three pure singers and one ventriloquist. They are all extraordinarily talented. The ventriloquist however is the personal brand which caught my eye and won my heart and ultimately my vote (although I didn't actually vote). His name is Terry Fator.
You see two years ago he did a one man show and only one person showed up. One! He was going to quit but something inside told him to persevere. Last Tuesday millions of people watched him perform. He is on the verge of winning $1million dollars.
The message is pretty clear. Don't give up. You can have all the talent in the world but if no one knows who you are it doesn't matter how good you are. And it takes a lot of hard work to get known. Most people just don't have the fortitude to stay in the game. Than again that is why there are so few great personal brands out there..
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