Screaming at someone with whom you have a disagreement is never a good way to add to your personal brand equity, even when you have the facts on your side.
Just take a look at Bill O'Reilly going at it with Geraldo Rivera on O'Reilly's The Factor. O'Reilly is certainly arguing on behalf of a noble cause (i.e.had Alfredo Ramos who is an illegal immigrant with a prior drunk driving conviction been deported he would not have driven drunk and killed two young girls in Virginia this past week).
However, O'Reilly comes across as a lunatic and in the end undermines his own personal brand credibility as well as detracts from the credibility of his otherwise substantial point of view.
The message here: Always keep your cool. If you do, people may not agree with your point of view, but they will almost always respect you for your class.
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