Identifying your personal brand (i.e. the word or phrase you want people to think of when they think of you)is not necessarily the hardest part of creating a great personal brand. Having the discipline to consistently promote it is the real challenge.
According to advertising specialists, the average person needs to hear our messages at least six times to remember us. The same principle applies to marketing your personal brand. The key to effective promotion of your personal brand is to systematically touch your target audience in a way that not just let's them know you are alive, but rather to maintain contact in a way that intentionally reinforces your personal brand.
One of the most effective techniques which I practice and teach my clients in our Rainmaker U. program is sending books I've read as a gift. When deciding which books to send I keep in mind to criteria:
- I personally enjoyed the book and I think it contained a very compelling message which I want to pass on.
- The book is in some way a reflection of who I am and what I stand for.
Here's how I personally manage the process. If I read a book I enjoyed and want to pass it on I will typically buy a dozen copies and warehouse them in my office. Then as I interact with my key centers of influence I will either bring the book to a meeting or send them a copy in the mail with a hand written note about why I think the book is important and why I thought he/she would enjoy it.
Some of the recent titles I have purchased in bulk include:
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