Jordan's Personal Brand Dominates Even in Retirement

So why would billionaire owner of the Charlotte Bobcats, Robert Johnson, invite Michael Jordan to buy into his franchise as a minority owner and play a pivotal roll in the management of the teams future when Jordan's first foray into this arena with the Washington Wizards was such a dismal failure?

The answer is simple.  The Power of Michael Jordan's personal brand easily compensates for his management shortcomings. 

As I say throughout my new book, a great personal brand and average talent is infinitely more valuable than great talent and an average personal brand.

If you doubt me have a look at Dan Wetzel and Adrian Wojnarowski's article The New Jordan Rules which appeared on Yahoo! Sports March 20th.