Every Monday @ 11:30am (PST) I host a Personal Branding Power Call. Essentially, I pick a topic for the week and talk about how it can improve our personal brands.
The objective is twofold: (1) Get you to focus on your personal branding in an intentional way and (2) provide you with some "pick me up" heading into the week.
I hope you'll join us. There is no fee so pass this along to your colleagues, family and friends.
The call in number is 712-432-9445.
Okay let's get agreement on one thing. John McCain and Barack Obama (the presumptive Democratic nominee) are running for President. The most important office in the land. Every single issue is on the table. Every single one.
John McCain is old. People should be able to weigh in on this issue without feeling self-conscious.
Barack Obama is black. What are all the implications of this for his candidacy?
There are hundreds of other politically hot issues which we must not avoid because of political correctness.
Okay let's get agreement on one thing. John McCain and Barack Obama (the presumptive Democratic nominee) are running for President. The most important office in the land. Every single issue is on the table. Every single one.
John McCain is old. People should be able to weigh in on this issue without feeling self-conscious.
Barack Obama is black. What are all the implications of this for his candidacy?
There are hundreds of other politically hot issues which we must not avoid because of political correctness.
Just a little P.R. from one of our very own Rainmaker's!
Jonathan Fitzgarrald who is the Director of Marketing for Greenberg Glusker, a Century City law firm Jonathan was quoted in a Wall Street Journal article on professional dressing for women.
I ran into a friend of mine the other day at the Coffee Bean in Los Angeles and we got to talking about the economy. We both agreed that things have slowed down quite a bit for many industries. We also agreed that fear is driving many people to the sidelines.
My colleague remarked that he is absolutely shocked at how contagious fear is. I agree. I also think fear creates opportunity for the very best personal brands to shine. Stay on offense. Be the shining example of optimism.
I don't mean pretend like things are superb all around, all the time, in every way. If you want to build a great personal brand that others gravitate towards you have to fight the temptation to succumb to the negative dialogue. This may mean you will have to be more selective about the people with whom you are spending your time.
Another colleague of mine had a great line: He said "When I wake up in the morning I say to myself I choose not to participate in the recession." How about if you adopt a similar attitude when it comes to negative people.
I have a client who is working on his temper. You see, losing your temper is bad for your brand for three reasons:
So here's what I told him to do. Pick someone who you admire who you think is unflappable in the face of pressure, conflict and frustration. Try to model that person as much as possible. If you stick with it you may find yourself making more progress than you thought very quickly.
People I look to are Peter O'Malley, former owner of the Dodgers, James Baker III, former Secretary of State and Colin Powell. Who do you admire?
The attached article, Brand Cuba by Michael Casey, seems to illustrate that just because you have power doesn't mean your personal brand is great.
Powerful brands lead through fear, fiat and punishment. Great brands motivate people to action through an inspiring vision.
I'm happy to report it looks like business casual is on life support!
Here's my recommendation to those of you who are paralyzed with fear over the uncertainty of the economy. GET MOVING!
Make a list of the top 100 people who are worth talking to in your database. Dust off your 15 Second Commercial and Uniqueness Statement and start treating to coffee. Get out there in the marketplace and tell your story over and over and over again until your tongue is numb!
At a minimum you will begin positioning yourself for success as confidence rebounds.
This is exactly what I am going to do as we launch our new platform. I know this works because this is how we built our Rainmaker U. program from the ground up.
If you think you can at some point rest on your laurels when it comes to personal brand management, you might want to think again. Don't know if you saw the story on the front page of today's Wall Street Journal about former Federal reserve Chairman, Alan Greenspan.
The title of the article is "His Legacy Tarnished: Greenspan Goes On The Defensive."
As recent as three years ago the then 79 year old Greenspan was hailed as "the greatest Central Banker who ever lived." Now that we are in the midst of some tough economic times, poor old Alan is being scape-goated.
What I like about Greenspan is he is fighting back. He admits that his reputation matters and he refuses to take this criticism lying down.
Whether you like him or not you have to admire his feistiness and tenacity when it comes to personal brand management.
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